Sony Bloggie pocket camcorder for the blogger in you

Sony has followed up the launch of its pocket camcorder range first launched at CES 2009 with new models for CES 2010.

Called the Sony Bloggie, the new camcorders are, as the name suggests aimed at those that like to blog their life.

While the name of the range will go under the bloggie moniker, there will be two models called the MHS-PM5/PM5K and MHS-CM5.

The MHS-CM5 will be a standard pistol grip offering, while the PM5K will be the more innovate of the two.

Styled in a choice of four vibrant colour finishes they will capture 1920 x 1080 Full HD MP4 video clips and 5-megapixel still photos. Both feature in-built USB adapters to connect directly to a PC or Mac. Both also feature on-board SteadyShot image stabilisation when shooting in 720p mode and you’ll get face detection as well.

The MHS-PM5/PM5K will take things further with a 270 degrees swivel lens for the egotistical amongst you as well as a special 360 video lens adaptor that lets you shoot panoramic videos.

Videos are stored on Memory Stick PRO Duo and SD/SDHC memory cards.

Available from February.

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CES 2010: Sony launches 360 degree Bloggie camcorder to rival Flip

The Sony Bloggie, which can record high-definition video, is also capable of taking five-megapixel still photos, and is compact enough to fit in a pocket.

Sir Howard Stringer, Sony’s chief executive, said it was the company’s attempt to compete in the “Mpeg4 space”, a reference to the file format used by pocket camcorders such as the Bloggie and the hugely popular Flip range of video cameras.

Sony said that the Bloggie would make it easy to upload videos and pictures to the internet, or share them on sites such as Facebook or YouTube.

“Colourful, light and easy to carry, Bloggie is the fabulously spontaneous way to share memories, update your personal blog, or post to social networking apps while you’re travelling,” said Sony. “Just point and shoot, then walk in to any internet café, hook up Bloggie and upload your life using the camera’s embedded software.”

The camcorder features image-stabilisation technology, to reduce camera shake, and face-detection to ensure people remain front and centre in a shot. It also boasts a lens that can rotate through 360 degrees, which Sony says will make it easy to “capture life from any angle”.

Rather than twirl around on the spot to capture a panoramic view, the user clips a little circular lens onto the top of the camera, which captures a moving 360 degree image.

Sony also unveiled a “personal internet viewer” at CES. The gadget, known as the Sony Dash, looks like a digital photo frame. It connects wirelessly to the internet to bring news headlines, local weather, daily horoscopes, recipes and more to the device anywhere in the home.

“Home networking products can really help to improve our everyday lives,” said Sir Howard.

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Two New Stylish Devices Deliver High Definition MP4 Video and Photos to the Web with Ease

LAS VEGAS (CES BOOTH #14200), Jan. 6, 2010 – Sony is providing consumers with networked products to enhance the entertainment experience and chronicle their everyday lives with Sony’s new portable bloggie™ cameras, which make their worldwide debut today.  The bloggie camera offers simple, high quality MP4 video and still photo shooting, as well as easy web sharing capabilities.

With the MHS-CM5 and MHS-PM5 bloggie cameras that capture everyday moments in full high definition 1920×1080 MP4 video (reduced in 4x digital zoom mode) and 5-megapixel still photos, Sony offers innovative and stylish pocket devices. Once captured, the content can be easily uploaded online via the device’s embedded software and built-in USB arm.

“Pocket cameras are coveted by anyone who loves to capture and share spontaneous moments, so we made these devices compact, easy to use, and with high quality video,” said Samuel Yip, director of the digital imaging business at Sony Canada. “With the new bloggie cameras, Sony creates a new standard of mobility with products and technologies that answer consumers’ on-the-go needs.”

The MHS-CM5 camera sports a vertical grip design for more comfortable shooting, with a large flip-out 2.5″ (measured diagonally) LCD screen. It also has 5x optical zoom to get you closer to the action. The bloggie camera even features an HDMI output, letting you enjoy photos and high definition clips on your HDTV.

The ultra-compact, lightweight MHS-PM5 camera slips easily into a pocket or purse so it can be taken anywhere to catch special moments on-the-go. This design is offered in four fashionable colours — dark purple, blue, pink, and white — and features a rotating lens that swivels 270 degrees to capture life from any angle: get down low, aim high or record yourself. The bloggie camera has 4x digital zoom and SteadyShot® image stabilization (cannot be used in 1920×1080/30p and 1920×720/60p recording modes) to reduce shake for smoother footage that can be viewed on a crisp 2.4″ (measured diagonally) LCD with full-screen, horizontal playback in landscape format.

Sony is also offering the MHS-PM5K, which is a bundled kit option that includes a lens to let you experience incredible 360-degree videos. After attaching the lens, the bloggie camera captures 360-degree footage that can be viewed on a computer with the supplied Picture Motion Browser (PMB) software. It’s a completely new way of seeing the world.

Both cameras also feature Face Detection technology to recognize and enhance faces by automatically correcting exposure. Eliminating the need to hunt for cables, they can be quickly charged with the USB arm and record video and still images directly to Memory Stick PRO Duo™, Secure Digital (SD), or SDHC media (sold separately).

A New Way to Share Photos and Videos

By connecting the camera to an internet-capable compatible PC or Mac via the built-in USB, the pre-installed PMB Portable software transfers content to video and photo sharing websites. It includes direct upload to Shutterfly and Picasa Web Albums photo sharing sites, YouTube and Dailymotion video sharing sites and Photobucket video and photo sharing site. You can also simply drag and drop video files from the camera to your personal computer folders.

This spring, Sony will launch a new content-sharing service and a new integration with Facebook®. The new Sony service will allow users to easily share their photos and videos privately with friends and family, while the Facebook integration will complement the existing sharing capability with popular websites. These features will be available as a downloadable update to the “PMB” and “PMB portable” software applications that are bundled and embedded with bloggie products respectively.

The MHS-CM5, MHS-PM5K and MHS-PM5 are available in March for about $250, $230, and $200, respectively. The bloggie cameras will be sold at Sony Style® retail stores, online at and through authorized dealers nationwide.

Facebook® is a registered trademark of Facebook Inc.

YouTube and Picasa are trademarks of Google Inc.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition.  Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.

With headquarters in Toronto, and offices in Vancouver and Montreal, approximately 1,000 employees support a network of more than 500 authorized dealers and 67 Sony Style retail locations across Canada.

Sony Canada is devoted to the betterment of children, the environment and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way ofCanada and Earth Day Canada. Sony Canada is also proud to support Canadian athletes, including 6 time Olympic medalist Cindy Klassen.

For more information contact:
Candice Hayman
Sony Canada Public Relations
(416) 718-5048

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